The award-worthy marketing campaign for Deadpool combined with positive reviews and strong word of mouth made a big difference on this one with the promise that Deadpool would be something different. That's especially impressive given that Deadpool is banned in China - the second largest film market in the world. The box office estimates currently have Deadpool bringing in a whopping $135 million domestically in addition to over $125 million internationally for an overall $260 million worldwide opening. Without 3D, and with a smaller pool of available moviegoers thanks to its R-rating, Deadpool not only set records for February box office openings, it destroyed any records set by any other Marvel movie made by Fox. The one character everyone needs to aspire to is now Deadpool because he just destroyed the box office this Valentine's Day weekend. Going forward, the studio would be aiming to do at least two Marvel features a year, and they'd be putting more resources into making them bigger than ever. It set a benchmark for the X-Men series to aspire to going forward and served as sort of a new beginning for the Fox's Marvel properties in more ways than one.
It saw the series' second largest opening weekend with an impressive $90,823,660 opening weekend in North America ( X-Men: The Last Stand had $102 million but a major dropoff after), thanks to the help of the film's massive ensemble and 3D premium tickets. It took only nine days for X-Men: Days of Future Past to break box office records for the X-Men movie franchise in summer 2014.
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